Market Entry
Feasibility Study
We closely assist with mapping out your market and identifying your competitive advantage. By doing so, we help you explore opportunities available in Japan, Taiwan, South Korea, and China, identify leads and find the best ways to approach them.
We provide you with a market research presenting an overview of the market landscape, trends, major players and competitors, challenges and opportunities, potential partners and business behavioral characteristics for your sector.
Market Watch and Event Alertness
We keep you updated on any relevant news in your market segment and provide you with greater market visibility. Keeping a vigilant eye on the targeted market enables us to quickly identify new opportunities and partnerships for your business.
We inform you of relevant exhibitions, conferences and seminars to attend, and coordinate all the related logistics. While you are away, we represent your interests on your behalf at local events, exhibitions and conferences. Relevant exhibitions or conferences in your industry enable participants to collect market intelligence and to meet potential partners face to face. They also show the interest of a region in certain sectors and provide serious leads on the market trends that will define the future of your industry.
Strategic Planning
Our extensive knowledge of the local market, along with years of experience and a multidisciplinary team of professionals will all come together in planning and implementing your strategy.
Once we have evaluated your competitive advantage, we will help you choose the best strategy at any given situation, based on our acquaintances within the market, the competition, the regulatory environment, and taking into account financial, legal, HR and tax considerations. We provide ongoing support throughout the project and make recommendations on technologies to launch, business models and marketing strategies to deploy, channels and partners to focus on, and general adaptations to consider.
As part of our recommendations on business planning, we advise on which opportunity to address and which to disregard. We also help you to carefully evaluate the relevance of your resources and budget allocation to assure your business plans capture the targeted market.
We prepare travel plans to meet potential partners by taking charge of ground logistics, transportation and accommodation. During the meetings, OPENEST can assure that decision makers are involved in the discussion, and remain the ground window for follow-up communication and direct discussion.
Business Development
Partnerships, Channels Development and Strategic Investors
Local corporations and investors are always on the lookout for new technologies and attractive investments opportunities. Identifying and selecting the right strategic partner in a new region is crucial to your success.
We leverage our local network of contacts to expedite your business development process by reaching decision makers and key personnel of your potential customers, facilitating introductions, opening doors and setting up meetings.
We play an active role in the search and match process between you and the local strategic partner and investors. We are well experienced in leading the entire fund-raising process, from its initial stages of identifying the right investors, to its final stages of negotiations and closing of the deal. We consider our role in this process as a long-term commitment to both sides, and therefore put a high emphasis on creating mutual value.
We identify the right partners for your business according to several criteria: market share, financial strength, distribution channels and marketing activities, sales volume, existing clients, experience in your field, number of employees, and their motivation to bring you to the market.
We will also evaluate the market and industry potential for your business in order to better evaluate your results. This will enable you to make a well-informed decision as to what should be your next steps, and whether you should continue approaching that particular market or working with this particular partner.
Establishing your Local presence
Handling all the operational and administrative issues related to the setting-up of your local presence is far easier when done here. We will assist you in following the process of registration of a legal entity (company, partnership, branch, etc.) as well as with establishing a physical presence, locating office space, dealing with local vendors and service providers and registering with the necessary authorities.
Sourcing
Depending on your needs with regards to local manufacturing or raw material, we identify your right partner for sourcing. After a careful selection process and deep compatibility assessment, we launch the negotiations process, on your behalf, to reach your requirements. With our teams on the ground, we can assure that your requests in terms of quality and cost control, as well as timely delivery, are met according to your best interests.
Local Representation
Serving as your Liaison Office
Even after expanding the reach of your business, OPENEST remains a powerful ambassador of your success in Asia. As conducting business in Asia requires long-term relationships and commitment, we constantly strive to enhance our partners' relationships and maintain an open two-way communication flow.
We recommend actions to take according to our partners' feedbacks, and alert them regarding challenges before they become an obstacle to the continuity of your activities. Without any delays or communication difficulties, we coordinate your visits and meetings with partners and all other preparations for special events. We also assure your business travels are carefully planned and coordinated so you are worry-free of any logistics.
Serving as your local point of contact, we oversee local sales and support teams, making sure your targets are met according to your budget and timeline. Our support in local language and availability during operating hours makes you more accessible to your partners, and vice-versa. This quality and frequent flow of information allows you to adapt faster to the changing market requirements.
Eyes and ears on the ground
With our experience and attention to your local partners and market trends, we provide alerts on potential risks and market adaptations. In case of an actual crisis, our presence on the ground enables you to address the problem immediately while protecting your best interests. With tight communication and frequent back and forth feedback, we are able to be your ears on the ground and inform you when necessary.
Watching for new opportunities
Expanding your business in Asia, finding new partners and expanding sales are only the beginning of your journey. At OPENEST, we relentlessly watch for new commercial opportunities and ways to increase your business presence according to the market trends. Whether it's new geographical territories, rising segments, or a change in competitors' direction, we constantly keep you updated and serve informed in your target market.